8.28.2008

On Design

Just a snippet from Debbie Milman's The Essential Principles of Graphic Design:

As we progressed into the twenty-first century, Americans were regularly exposed to 1,500-3,000 advertising messages daily from online, print, outdoor, and broadcast media. From 1999 to 2003, we created and stored more information than all the information produced since the beginning of mankind.

It goes on to say how the cram of information and super-fast lifestyle is taking a toll on our bodies: stress and stress related problems, ADD, sleeping disorders...

To survive this fast, constant, and sometimes debilitating information stream, we automatically edit out 85 percent of the information that comes our way. The information that penetrates these filters and is retained tends to be information that is symbolic, relevant to our lives, and meaningful intellectually and emotionally.

Welcome to the world of design. Among the slew of media, images, messages...how do you create something meaningful?

1 comment:

jesse said...

Don't...even...get...me...started..